Over at FastCompany is a good read on what Amazon’s Chief Scientist, Andreas Weigend, sees on how customers engage with organizations online. We have moved past Web 2.0 and are now in Web 3.0 land. According to Andreas:
- Web 1.0 – eBusiness – Getting businesses online
- Web 2.0 - MeBusiness – Focusing on the consumer
- Web 3.0 – WeBusiness – Moving business to a community focus
His point is that your customers are already entering in mounds of data that’s more valuable than any survey. Companies need to be able to start taking advantage of that now.
However, I’m not sure if companies are able to be proactive because there isn’t a whole lot going on in semantic analytics or social media business intelligence. These systems need built, people need trained and leaders need to see the value and have a vision for it. That’s going to take some time.
Flipping over to Google for a few seconds after that FastCompany article brought up this nice prediction on the Web-Point-Ohs trajectory. Nice visualization.
The question is how quickly can companies react to start taking advantage of this river of untapped information? Or will business intelligence tools, solutions and adoption be a lagging indicator on the trend line?